February 22, 2010

Progress is Beautiful



Creative Director: Paul Venables
Associate Creative Director: Erich Pfeifer

You get 'em Audi.

February 21, 2010

Er, In the Beginning...part II

So, stop motion video is this big bad thing. Technological. Advanced. So avant garde right? It had to come from somewhere. That somewhere is this guy.


Clearly the epitome of cutting edge.

Eadweard Muybridge, pronounced Edward Moy-bridge, was an English photographer in the late 19th century. Apart from changing his name an absurd number of times, and killing a man, Muybridge was busy clearing the way for one of the most influential new-found art forms of the modern world. In 1872, the question was asked if during a gallop, all four of a horse's legs were off the ground at the same time. In order to settle this, Muybridge placed multiple cameras around a race track at even intervals, each connected to a tripwire. As the horse ran by, the cameras were triggered and the position of the hooves were recorded. His horse studies are seen here.



In looping sequence, the photos look like this.

When a horse runs, there is no point in time where all four hooves are off the ground. Sounds pretty trivial and mostly unrelated to where stop motion pictures are at this very moment. However, Muybridge and his horse studies planted the concept of "frames per second" in both stop action photography and moving pictures. He was able to capture sequential movements. The epitome of stop motion. And very much the epitome of cutting edge.

February 17, 2010

Her Morning Elegance

Just a little something one of my friends showed me the other day.
Directed by Oren Lavie, Yural & Merav Nathan.
Enjoy!


Oren Lavie "Her Morning Elegance"



Visit his website!

February 11, 2010

In the Beginning...

Stop motion:
–noun Movies.
1. Also called stop-action photography, stop-motion cinematography. a special effect, carried out while shooting, in which the performers stop their motion and the camera is stopped while an object or performer is added to or removed from the scene, with camera movement and action then resumed for the remainder of the scene: used to create an illusion of sudden appearance or disappearance of persons or objects.
2. freeze frame (def. 1). dictionary.com


Stop-motion video is an increasingly dominant influence in both mass media and modern art. One cannot turn the channel without stopping at a commercial using stop-motion effects, nor can one ignore the trends stop-motion has in popular culture. The term stop-motion as we know it today involves videos consisting of individual pictures or sequential frames that are put together at a certain rate. The usual desired effect is that the video appears choppy or the subject's actions do not appear smooth and fluid, as in standard video recording. Instead, the actions appear broken and many things that defy the laws of physics are easily achieved with careful planning and much forward thinking. It is a time-consuming, stressful and sometimes painful experience yet, at the same time, is rigorously fun.
The purpose of this blog is to share what is currently happening in the world today, regarding stop-motion technology, as well as provide many tips, simple tutorials, recommendations, and simply share with you what I find really cool and inspirational. Enjoy!